Millennials are reshaping the snack marketMillennials are reshaping the snack market

Millennials are reshaping the snack market

New Research Findings Here!


A new national study by Amplify Snack Brands, Inc. and the Center for Generational Kinetics discovered that Millennials have been the driving force behind the growth of the better-for-you snack category. Thanks to these health conscious and influential consumers defining both how we snack and our expectations of those snacks, better-for-you choices are now sought after by a mainstream audience. 

From never sacrificing taste and appreciating fewer, easy-to-understand ingredients, to being highly influenced by social media and their role as new parents, this national research offers insights into how to engage Millennials by understanding their perceptions, motivations, and behaviors when it comes to snacking.

Complete the form below to download the study’s white paper, titled “Better-For-You Snacks: The New Snacking Reality” and email shaina@reach-pr.com with media inquiries and to receive a copy of the press release, infographic or key takeaways from the study.



Get the Full Study and Webinar




You can download the study and watch the webinar recording below.